Lamborghini Boutique Opened By Auto Gallery Owner in Westfield Topanga Mall

Apparently it’s only the second one in existence, the other being in Beijing, China.  Also brought up in the article is that the Auto Gallery’s Audi Dealership is temporarily relocated inside the Westfield Topanga Mall while the previous site is undergoing new construction.  This, I did not know, as I had figured the Porsche dealership was saddling some of the load.  And, since there are Audis on display there, too, they probably are.

The prestigious San Fernando Valley Business Journal (yes, I am kidding) writes:

It’s a match made in luxury retail heaven, according to Tony Schwartz, who opened an Automobili Lamborghini fashion boutique – the second in the world – next to his Audi show room at the Westfield Topanga mall in Canoga Park.The combination of luxury cars and high-end fashion, flanked by Neiman Marcus and name brands such as Tiffany & Co., and Louis Vuitton in the mall’s luxury wing, will prove to be successful even in the current financial climate, he believes.

“Being in this very high-end mall next to all these great stores is really a match made for us, and it’s just an opportunity we couldn’t resist,” said Schwartz, who owns a number of car dealerships including a Ferrari Maserati dealership in Calabasas and a Porsche Audi dealership in Woodland Hills, part of the Auto Gallery company, which he runs with partner Harrison Gray.

The Collezione Automobili Lamborghini store will offer everything from T-shirts and hats and small items like key chains and wallets, all the way up to expensive leather coats and designer shoes, he said.

And while people don’t normally shop for a $250,000 – $400,000 car in a clothing boutique, the store will also display three pre-owned Lamborghinis.

“To be in the mall and have the ability to display cars and have a boutique in the same location seemed like a perfect combination – one complements the other – and hopefully that combination is going to be very, very successful,” he said.

The boutique, which celebrated its grand opening with a fashion show and reception Dec.2, is an opportunity for Lamborghini to extend its brand outside its core business, said Stephan Winkelmann, president and CEO of Automobili Lamborghini.

Although Lamborghini has several distribution channels for its clothing and merchandise, this will be the second retail space devoted solely to the Collezione Automobili Lamborghini in the world.

The first Automobili Lamborghini boutique opened in Beijing in November, he said.

See the rest of the article for more details.

UPDATE: See pictures of this store here.

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• Article Link: San Fernando Valley Business Journal Article